Cookie Policy
Performance Media · San Mateo Capital, S.L. · Last updated: May 2026
01 What are cookies?
Cookies are small text files stored on the user’s device when they visit a website. They allow the site to remember information about the visit (language, preferences, etc.) to make browsing easier and the site more useful.
02 Controller
- San Mateo Capital, S.L. — C/ Roger de Lluria 137, 08037 Barcelona, Spain
- Contact: hola@performancemedia.io · gdpr@performancemedia.io
03 Types of cookies used
3.1 By management
- First-party cookies: set by the Website itself.
- Third-party cookies: set by entities other than the owner (e.g. Google, Meta, LinkedIn).
3.2 By purpose
| Type | Description | Legal basis |
|---|---|---|
| Technical / strictly necessary | Essential for the Website to work. They do not require consent. | Legitimate interest / technical necessity |
| Preference or personalization | Remember user settings (language, region, etc.). | Consent |
| Analytics | Allow counting users, measuring traffic and analyzing browsing (e.g. Google Analytics). | Consent |
| Advertising / marketing | Manage advertising space and show relevant ads based on the user’s profile (e.g. Google Ads, Meta Pixel, LinkedIn Insight Tag). | Consent |
3.3 By duration
- Session cookies: deleted when the browser is closed.
- Persistent cookies: remain on the device for a set period (indicated for each cookie).
04 Cookies in use
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _gid, _gat | Google Analytics | Web analytics (visits, behavior) | 2 years / 24 h / 1 min |
| _fbp | Meta (Facebook) | Advertising tracking | 3 months |
| li_fat_id, AnalyticsSyncHistory | Conversion tracking (LinkedIn Insight Tag) | 30 days | |
| cookieconsent | First-party | Store cookie consent preferences | 1 year |
05 How to manage and disable cookies
The user can configure their browser to accept, block or delete cookies at any time:
- Google Chrome: chrome://settings/cookies
- Mozilla Firefox: about:preferences#privacy
- Safari: Preferences › Privacy
- Microsoft Edge: edge://settings/privacy
In addition, the user can manage Google’s analytics cookies through the opt-out add-on: tools.google.com/dlpage/gaoptout
06 Consent
Except for strictly necessary cookies, the installation of cookies is subject to the user’s prior consent, which is collected through the cookie banner shown on the first visit. The user can withdraw consent at any time through the Website’s cookie preferences panel or by configuring their browser.
07 International transfers
Some of the third-party cookies listed may involve data transfers to countries outside the European Economic Area (for example, the U.S.). Such transfers are covered by the safeguards provided for in the GDPR (standard contractual clauses, adequacy decisions, etc.).
08 More information
Write to us at gdpr@performancemedia.io
For additional information about privacy, see our Privacy Policy.
Last updated: May 2026