Your buyers make decisions inside ChatGPT.
Now you can be there in paid, too.
We run your campaigns on ChatGPT Ads, OpenAI's advertising platform: account structure, conversational context, creative, measurement and optimization. Handled by the same team that already works your organic AI visibility.
It isn't keyword search. It's a conversation with context.
Worth understanding the rules of the channel before you spend a dollar. Here they are, as OpenAI defines them in its advertiser documentation.
One unit, below the response
Advertiser name, favicon, headline, copy, image and landing page. Always identified as sponsored and visually separated from the answer itself.
Free and Go plans only
Ads are not shown to Plus, Pro or any Business plan users, or to accounts identified as under 18. That's a decisive number when you're sizing this channel for B2B.
Context hints, not match types
At the ad group level you describe the conversations, topics and situations where your product is relevant. They guide matching, but they aren't exact-match keywords and they don't guarantee delivery.
Relevance-weighted second price
You bid by objective: CPM for reach, CPC for clicks. OpenAI recommends starting click campaigns with a maximum bid between $3 and $5.
Pixel, Conversions API and UTMs
Impressions, clicks, spend, CTR, average CPC and CPM, and conversions. Tracking parameters persist on the click, so the traffic is attributable in your own analytics stack.
The ad doesn't change the answer
OpenAI keeps advertising separate from responses and gives advertisers no access to user conversations. Paying does not make you more recommendable.
This is not Google Ads with a new coat of paint.
Port your search account over as-is and you'll burn budget. The auction unit changes, the controls change, and so does the moment your brand shows up.
Copy doesn't get written off a keyword list. It gets written from the actual questions a buying committee asks while it's choosing a vendor. That's messaging work, not bid work — and it's where an agency that specializes in how AI reads language earns its keep over a traditional paid manager.
Ads buy you presence. Entity buys you the recommendation.
An ad buys a slot below the answer. It doesn't buy the answer. If AI doesn't name you when someone asks about your category, you're paying to enter a conversation you had already lost. That's why we work both layers together.
Getting AI to recommend you
The structural work: a recognizable entity, sources that back it up, and content that actually fits your buyer's prompt.
- Technical architecture and structured data
- Content and authority built to be citable
- Tracking of mentions, average position and cited domains
- Compounding results, on a multi-month curve
Showing up in the meantime
Presence from day one in the conversations where your category gets decided — plus a data source organic can't give you.
- Immediate visibility, no waiting on the curve
- Live testing of messages and value propositions
- Traffic attributable to landing page and CRM
- Signals on which intents convert, feeding the organic strategy
Our measurement software already tracks which brands surface in AI answers across your category — both organically and as sponsored placements. So we don't launch blind: we know which conversations name you today, which ones your competitors own, and where paid genuinely compensates for an organic gap.
What we do every month.
Full account management, from research to reporting. You own the ad account and the data at all times.
What's included
- Intent audit: a map of the conversations where your category gets decided
- Account structure: campaigns by objective, ad groups by intent, no mixed themes
- Context hints written from real buying questions, not from SEO keyword lists
- Creative: headline, copy and image, with variants for message testing
- Landing pages aligned to the prompt that triggers the ad
- Full measurement: pixel, Conversions API, UTMs and CRM connection
- Bid and budget management by objective (CPM, CPC or conversion-optimized)
- Business verification and a policy review against OpenAI's ad policies before launch
- Monthly report combining paid performance with organic AI visibility
A new channel, run like a serious one
We don't promise volume. Inventory and targeting signals are still limited and the platform changes every few weeks. What we do commit to is a test structure that returns a clear answer — yes or no — in 30 to 60 days, and a report that backs it with data.
Four phases, one clear decision at the end.
We're working to answer one question: does this channel bring you opportunities at a cost that makes sense for your business?
Diagnostic
We review your category, your buying intents, channel availability in your markets, and whether your buyer is on a plan that sees ads at all. If it isn't a fit, you hear it here.
Setup
Account, business verification, measurement, creative and landing pages. Nothing goes live until the pixel is firing and conversion events are validated.
Validation test
Budget concentrated in a single campaign and a handful of intents. We're after a clean signal, not volume: fragmenting spend early only produces noise.
Scale
We shift budget to what converts, widen the intent set, and carry the messaging learnings back into your organic AI positioning.
- If your buyer always works from a Plus, Pro or Business account, they simply won't see your ads.
- If your category falls under the restrictions in OpenAI's advertising policies.
- If you don't have a concrete offer and a landing page to send the click to.
- If the budget can't sustain a 30 to 60 day test. An underfunded test doesn't give you an answer, it gives you noise.
Two line items, kept separate.
We never bill media spend through our fee. You control what gets spent and where.
Media spend
Paid directly to OpenAI from your own Ads Manager account. You own the account, the data and the creative.
- Campaign budgets from $25/day
- No account-level minimum spend
- Maximum CPM or CPC bid, set at the ad group level
- We recommend concentrating the validation test in a single campaign
Management fee
Initial setup plus monthly management. Scoped by number of markets, intents to cover and creative volume — and confirmed in writing before we start.
- Setup, verification and measurement
- Ongoing management and optimization
- Creative production and test variants
- Monthly report combined with your organic AI visibility
Questions we get every time.
Start showing up inside the conversation.
We'll put together a campaign plan with the buying intents in your category, a budget estimate, and the criteria we'll use to tell you — within 60 days — whether this channel works for you.