Pablo Ruiz
Founder & CEO · PerformanceMedia
📍 Barcelona, Spain
For more than 5 years I have been helping B2B companies in Spain and Latin America generate demand. Since 2023 I have developed and applied our own AI positioning methodology — validated with more than 20 clients — so that brands appear as the recommended answer in ChatGPT, Perplexity, Gemini and Copilot when their ideal customers look for what they offer.
B2B clients with a validated AI positioning methodology
Years of experience in B2B demand generation
Main markets: Spain and Latin America
About Pablo
The B2B positioning specialist for the age of AI
I founded Performance Media in 2020 to help B2B companies generate demand in a predictable, scalable way. What started as a Dark Social and B2B marketing consultancy evolved into what is now the most relevant discipline in the industry: positioning in artificial intelligence models.
Since 2023 I have developed our own GEO and AEO methodology — Generative Engine Optimization and Answer Engine Optimization — applied to more than 20 clients in sectors such as B2B SaaS, healthcare, industrial, legal and professional services.
I am a B2B startup mentor at Wayra (Telefónica) and I host the reference podcast on B2B marketing in Spanish.
Areas of expertise
- GEO / AEO: Positioning in ChatGPT, Perplexity, Gemini, Copilot and DeepSeek
- Content architecture: Semantic optimization for LLMs and generative models
- B2B strategy: Demand generation, Dark Social and go-to-market
- AI monitoring: Reporting systems for mentions and citations in LLMs
- Growth consulting: Revenue operations and B2B marketing for SaaS and services
Podcast
Latest episodes (in Spanish)
5 key differences between SEO and GEO
How does AI positioning really differ from traditional SEO? Pablo explains the 5 keys that separate the two disciplines and why they are not interchangeable.
Pablo Ruiz · April 27, 2026 · 18 min
Reducing no-shows, ABM automation and much more
Practical strategies to reduce no-shows in B2B sales meetings, automate ABM campaigns and optimize the pipeline with the industry’s most-used tools.
Pablo Ruiz · Estrategias de Dark Social
6 metrics to measure your brand’s positioning in AI
How do you know whether your brand is gaining visibility in AI models? Pablo presents the 6 key metrics to monitor and report LLM positioning.
Pablo Ruiz · Estrategias de Dark Social
Want your company to show up in AI?
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