The agency that chose to specialize while everyone else generalized.
Founded in Barcelona in 2020, PerformanceMedia was born to solve one specific problem: helping B2B companies generate demand in a predictable way. Today we are the only Spanish-speaking agency focused exclusively on AI search positioning.
Founded in Barcelona
B2B clients in Spain and Latin America
Spanish-speaking agency specialized in GEO/AEO
Our mission
Make your company the answer AI gives when your ideal customer looks for what you offer.
B2B buying behavior has changed irreversibly. Before visiting a website, before requesting a demo, before talking to a sales rep, decision-makers now ask ChatGPT, Perplexity or Gemini. They ask the model to recommend options, compare vendors and tell them who leads their category.
At that critical moment there are only two kinds of companies: the ones that show up and the ones that don’t exist. At PerformanceMedia we work so that our clients are the first kind.
Our story
How we got here
2020
Founding
Pablo Ruiz founds PerformanceMedia in Barcelona, focused on B2B demand generation through Dark Social and community marketing.
2022
A reference podcast
We launch the podcast “Estrategias de Dark Social” (in Spanish), which becomes the go-to community for B2B marketing in Spanish.
2023
The pivot to AI
We detect the structural shift in B2B buyer behavior. We develop our own GEO and AEO methodology and start validating it with our first clients.
2024–25
Full specialization
With more than 20 validated clients and a consolidated methodology, we become the first Spanish-speaking agency specialized exclusively in AI positioning.
How we work
The principles behind every decision
01
Specialization without compromise
We don’t do SEO, paid media or social. Only GEO. That obsession with a single discipline is what makes us better at it than any generalist agency.
02
Results before storytelling
AI positioning can be measured: citations, frequency, models that mention your brand. No data, no conversation. We report with our own metrics from day one.
03
Total transparency
Public pricing, no lock-in contracts and open processes. If the results aren’t there, there is no reason for you to stay. That policy exists because we trust what we do.
Our methodology
Developed in 2023. Validated with more than 20 clients.
PerformanceMedia’s AI positioning methodology is not an adaptation of SEO. It is a discipline built from scratch to understand how language models retrieve, weigh and cite information.
- Visibility audit: a map of how ChatGPT, Perplexity, Gemini and Copilot perceive you today
- Content architecture: semantic structure optimized to be a primary source for LLMs
- Technical implementation: schema markup, JSON-LD, semantic HTML and citable blocks
- Freshness system: an update cycle that keeps your content relevant to the models
- Continuous monitoring: real-time tracking of mentions and citations
Why it works
Traffic from LLMs converts 4.4 times better than organic Google traffic.
That happens because the user arrives after a research and filtering process already done by the AI. It is not a random click. It is a buyer who has already chosen your category and wants to confirm you are the best option.
Positioning in AI is not about volume. It is buying intent at the exact moment of the decision.
AEO includes SEO, but SEO does not include AEO.
A well-executed GEO strategy also improves organic positioning on Google. Hire one, get two benefits.
The team
The people behind the methodology
Pablo Ruiz
Founder & CEO
Over 5 years in B2B demand generation. Creator of PerformanceMedia’s own GEO/AEO methodology, validated with more than 20 clients in Spain and Latin America. B2B startup mentor at Wayra (Telefónica).
LinkedIn →Want to be part of the team?
More profiles coming soon.
Want to work with us?
Want your company to be the AI’s answer?
Book a free 30-minute call. You leave with a real diagnosis of how AI models perceive you today.
Request a free audit →