*{margin:0;padding:0;box-sizing:border-box;}
:root{
  --red:#E62F29; --red2:#C0211C; --ink:#141414; --ink2:#1C1C1C; --cream:#EFEAE5; --soft:#F6F2ED;
  --paper:#FFFFFF; --text:#1A1A1A; --muted:#6E6E6E; --line:#E3DCD3; --on-dark:#EFEAE5; --muted-dark:#A39A8F;
  --logo-red:url('img/logo-red.png'); --logo-white:url('img/logo-white.png');
}
html{ scroll-behavior:smooth; }
body{ font-family:'Poppins','Liberation Sans',sans-serif; color:var(--text); background:var(--paper); line-height:1.5; -webkit-font-smoothing:antialiased; -moz-osx-font-smoothing:grayscale; font-weight:400; }
.wrap{ max-width:1180px; margin:0 auto; padding:0 40px; }
section{ padding:96px 0; }
.eyebrow{ font-size:13px; letter-spacing:.2em; text-transform:uppercase; font-weight:700; color:var(--red); }
.dark .eyebrow{ color:#FF6B5F; }
h2.h{ font-size:42px; font-weight:800; letter-spacing:-.02em; line-height:1.1; margin-top:14px; color:var(--ink); }
h2.h em{ font-style:normal; color:var(--red); }
.lead{ font-size:18px; color:var(--muted); margin-top:16px; max-width:720px; line-height:1.6; }
.center{ text-align:center; } .center .lead{ margin-left:auto; margin-right:auto; }
.btn{ display:inline-flex; align-items:center; gap:8px; font-size:16px; font-weight:600; padding:15px 26px; border-radius:12px; text-decoration:none; }
.btn-primary{ background:linear-gradient(135deg,var(--red),var(--red2)); color:#fff; }
.btn-ghost{ border:1px solid rgba(255,255,255,.25); color:#fff; }
.btn-dark{ background:var(--ink); color:#fff; }

/* nav + hero */
.hero{ background:var(--ink); color:#fff; position:relative; overflow:hidden; padding-bottom:110px; }
.hero .glow{ position:absolute; width:1000px; height:1000px; border-radius:50%; top:-420px; right:-280px;
  background:radial-gradient(circle, rgba(230,47,41,.30), rgba(230,47,41,.05) 55%, transparent 70%); }
.nav{ position:relative; z-index:3; display:flex; align-items:center; justify-content:space-between; padding:26px 0; }
.brand{ display:flex; align-items:center; gap:12px; text-decoration:none; color:inherit; }
.brand .ic{ width:32px; height:32px; flex:0 0 32px; background:var(--logo-white) center/contain no-repeat; display:block; }
.brand .wm{ font-size:20px; font-weight:600; color:#fff; } .brand .wm span{ color:var(--muted-dark); font-weight:500; }
.nav .links{ display:flex; gap:32px; }
.nav .links a{ color:#D8D3CB; text-decoration:none; font-size:15px; font-weight:500; }
.nav .navcta{ background:linear-gradient(135deg,var(--red),var(--red2)); color:#fff; padding:11px 20px; border-radius:10px; font-size:14px; font-weight:600; text-decoration:none; }
.hero-grid{ position:relative; z-index:2; display:grid; grid-template-columns:1.05fr .95fr; gap:56px; align-items:center; margin-top:56px; }
.hero h1{ font-size:56px; font-weight:800; line-height:1.05; letter-spacing:-.025em; }
.hero h1 em{ font-style:normal; background:linear-gradient(120deg,#FF5A4F,#E62F29); -webkit-background-clip:text; background-clip:text; -webkit-text-fill-color:transparent; }
.hero p.sub{ font-size:19px; color:var(--muted-dark); margin-top:22px; line-height:1.6; max-width:560px; }
.hero .cta-row{ display:flex; gap:14px; margin-top:34px; }
.hero .trust{ margin-top:30px; font-size:14px; color:var(--muted-dark); letter-spacing:.02em; }
.hero .trust b{ color:#fff; font-weight:600; }

/* ai answer card */
.ai-card{ background:var(--paper); border-radius:22px; padding:28px 30px; box-shadow:0 30px 60px rgba(0,0,0,.35); }
.ai-top{ display:flex; align-items:center; gap:10px; font-size:12px; letter-spacing:.14em; text-transform:uppercase; color:var(--muted); font-weight:600; }
.ai-top .dot{ width:10px; height:10px; border-radius:50%; background:linear-gradient(135deg,var(--red),var(--red2)); }
.ai-q{ font-size:19px; font-weight:600; color:var(--ink); margin-top:16px; line-height:1.35; }
.ai-a{ font-size:15.5px; color:#333; margin-top:16px; line-height:1.6; }
.ai-a mark{ background:linear-gradient(180deg, transparent 55%, rgba(230,47,41,.22) 55%); color:var(--red); font-weight:700; padding:0 2px; }
.ai-cite{ margin-top:18px; padding-top:16px; border-top:1px solid var(--line); font-size:12.5px; color:var(--muted); }
.ai-badge{ position:absolute; z-index:3; right:-14px; top:-16px; background:linear-gradient(135deg,var(--red),var(--red2)); color:#fff; font-size:12px; font-weight:700; padding:8px 14px; border-radius:30px; box-shadow:0 8px 20px rgba(230,47,41,.4); }

/* stat band */
.stats{ background:var(--ink); color:#fff; padding:0; }
.stats .row{ display:grid; grid-template-columns:repeat(4,1fr); }
.stat{ padding:40px 30px; border-right:1px solid rgba(255,255,255,.1); }
.stat:last-child{ border-right:none; }
.stat .n{ font-size:40px; font-weight:800; letter-spacing:-.02em; } .stat .n span{ color:#FF6B5F; }
.stat .l{ font-size:13.5px; color:var(--muted-dark); margin-top:8px; line-height:1.4; }

/* cards grid */
.cards3{ display:grid; grid-template-columns:repeat(3,1fr); gap:24px; margin-top:44px; }
.card{ background:var(--paper); border:1px solid var(--line); border-radius:18px; padding:30px; }
.cream-sec{ background:var(--cream); }
.cream-sec .card{ background:var(--paper); }
.card .ico{ width:46px; height:46px; border-radius:12px; background:linear-gradient(135deg,var(--red),var(--red2)); color:#fff; display:flex; align-items:center; justify-content:center; font-size:20px; font-weight:700; margin-bottom:18px; }
.card h3{ font-size:20px; font-weight:700; color:var(--ink); margin-bottom:10px; }
.card p{ font-size:15px; color:var(--muted); line-height:1.55; }
.num-card .nm{ font-size:15px; font-weight:800; color:var(--red); letter-spacing:.05em; margin-bottom:12px; }

/* two column narrative */
.two{ display:grid; grid-template-columns:1fr 1fr; gap:56px; align-items:center; }
.narr p{ font-size:16px; color:var(--muted); line-height:1.7; margin-top:16px; }
.compare{ background:var(--paper); border:1px solid var(--line); border-radius:20px; overflow:hidden; }
.compare .ch{ display:grid; grid-template-columns:1fr 1fr 1fr; background:var(--ink); color:#fff; }
.compare .ch div{ padding:16px 18px; font-size:13px; font-weight:600; }
.compare .ch div:first-child{ color:var(--muted-dark); }
.compare .cr{ display:grid; grid-template-columns:1fr 1fr 1fr; border-top:1px solid var(--line); }
.compare .cr div{ padding:16px 18px; font-size:14px; line-height:1.4; }
.compare .cr .k{ font-weight:600; color:var(--ink); font-size:12px; text-transform:uppercase; letter-spacing:.08em; }
.compare .cr .seo{ color:var(--muted); }
.compare .cr .geo{ color:var(--red); font-weight:600; }

/* checklist service */
.svc{ display:grid; grid-template-columns:1.3fr 1fr; gap:24px; margin-top:44px; }
.svc .main-card{ background:var(--ink); color:var(--on-dark); border-radius:20px; padding:36px; }
.svc .main-card .lbl{ font-size:12px; letter-spacing:.16em; text-transform:uppercase; color:#FF6B5F; font-weight:700; }
.svc .main-card h3{ font-size:26px; font-weight:700; color:#fff; margin:10px 0 22px; }
.checks{ list-style:none; } .checks li{ position:relative; padding-left:28px; font-size:15.5px; margin-bottom:15px; line-height:1.5; }
.checks li::before{ content:''; position:absolute; left:0; top:7px; width:11px; height:11px; border-radius:3px; background:linear-gradient(135deg,var(--red),#FF6B5F); }
.svc .side-card{ background:var(--cream); border:1px solid var(--line); border-radius:20px; padding:36px; display:flex; flex-direction:column; justify-content:center; }
.svc .side-card h3{ font-size:22px; font-weight:700; color:var(--ink); margin-bottom:12px; }
.svc .side-card p{ font-size:15px; color:var(--muted); line-height:1.6; }
.svc .side-card .tag{ margin-top:16px; font-size:15px; font-weight:600; color:var(--red); }

/* timeline */
.tl{ display:grid; grid-template-columns:repeat(4,1fr); gap:22px; margin-top:44px; }
.tl-item{ background:var(--paper); border:1px solid var(--line); border-radius:18px; padding:28px; position:relative; }
.tl-item .mn{ font-size:12px; font-weight:700; color:var(--red); text-transform:uppercase; letter-spacing:.1em; }
.tl-item .st{ font-size:34px; font-weight:800; color:var(--line); position:absolute; top:22px; right:26px; }
.tl-item h3{ font-size:18px; font-weight:700; color:var(--ink); margin:14px 0 10px; }
.tl-item p{ font-size:14px; color:var(--muted); line-height:1.55; }

/* sectors */
.sect-grid{ display:grid; grid-template-columns:repeat(4,1fr); gap:20px; margin-top:44px; }
.sect{ background:var(--paper); border:1px solid var(--line); border-radius:16px; padding:26px; }
.sect .ic{ font-size:24px; margin-bottom:14px; }
.sect h3{ font-size:17px; font-weight:700; color:var(--ink); margin-bottom:8px; }
.sect p{ font-size:13.5px; color:var(--muted); line-height:1.5; }

/* price */
.price-sec{ background:var(--ink); color:#fff; position:relative; overflow:hidden; }
.price-sec .glow{ position:absolute; width:700px; height:700px; border-radius:50%; bottom:-300px; left:-200px; background:radial-gradient(circle, rgba(230,47,41,.18), transparent 65%); }
.price-card{ position:relative; z-index:2; max-width:560px; margin:44px auto 0; background:var(--ink2); border:1px solid rgba(255,255,255,.12); border-radius:24px; padding:44px; text-align:center; }
.price-card .amt{ font-size:64px; font-weight:800; letter-spacing:-.02em; } .price-card .amt span{ font-size:20px; color:var(--muted-dark); font-weight:500; }
.price-card .cond{ font-size:14px; color:var(--muted-dark); margin-top:8px; }
.price-card .pchecks{ text-align:left; max-width:400px; margin:28px auto; }
.price-card .pchecks li{ color:var(--on-dark); }
.price-card .btn{ margin-top:8px; }
.plans{ position:relative; z-index:2; display:grid; grid-template-columns:1fr 1fr; gap:24px; max-width:860px; margin:44px auto 0; text-align:left; }
.plan{ background:var(--ink2); border:1px solid rgba(255,255,255,.12); border-radius:22px; padding:38px 34px; display:flex; flex-direction:column; position:relative; }
.plan.pro{ border:1.5px solid var(--red); box-shadow:0 0 0 5px rgba(230,47,41,.12); }
.plan .badge{ position:absolute; top:-14px; right:28px; background:linear-gradient(135deg,var(--red),var(--red2)); color:#fff; font-size:11.5px; font-weight:700; letter-spacing:.08em; text-transform:uppercase; padding:7px 15px; border-radius:30px; }
.plan .pname{ font-size:14px; letter-spacing:.16em; text-transform:uppercase; font-weight:700; color:#FF6B5F; }
.plan .pamt{ font-size:46px; font-weight:800; letter-spacing:-.02em; margin-top:12px; color:#fff; }
.plan .pamt span{ font-size:17px; color:var(--muted-dark); font-weight:500; }
.plan .pdesc{ font-size:14px; color:var(--muted-dark); margin-top:6px; }
.plan .divider{ height:1px; background:rgba(255,255,255,.1); margin:24px 0; }
.plan .checks{ flex:1; } .plan .checks li{ font-size:14.5px; color:var(--on-dark); margin-bottom:13px; }
.plan .checks li b{ color:#fff; font-weight:700; }
.plan .btn{ margin-top:28px; justify-content:center; }
.plan .btn-outline{ border:1px solid rgba(255,255,255,.3); color:#fff; }
.plan .perk{ display:flex; gap:11px; align-items:flex-start; background:rgba(230,47,41,.12); border:1px solid rgba(230,47,41,.38);
  border-radius:12px; padding:13px 15px; margin-bottom:20px; font-size:13.5px; color:var(--on-dark); line-height:1.4; }
.plan .perk .tag{ font-size:10px; font-weight:700; letter-spacing:.07em; text-transform:uppercase; color:#fff;
  background:linear-gradient(135deg,var(--red),var(--red2)); padding:4px 9px; border-radius:20px; flex-shrink:0; margin-top:1px; }
.plan .perk b{ color:#fff; font-weight:700; }
.podcast{ display:inline-flex; align-items:center; gap:11px; text-decoration:none; color:#fff; font-size:15px;
  background:rgba(255,255,255,.06); border:1px solid rgba(255,255,255,.16); padding:11px 20px; border-radius:40px; }
.podcast .pod-ic{ width:28px; height:28px; border-radius:50%; background:linear-gradient(135deg,var(--red),var(--red2));
  display:flex; align-items:center; justify-content:center; color:#fff; font-size:14px; }
.podcast b{ font-weight:700; }
.foot-links{ margin-top:26px; }
.podcast-player{ background:var(--paper); border:1px solid var(--line); border-radius:20px; padding:20px; box-shadow:0 24px 50px rgba(0,0,0,.07); }
.pp-top{ display:flex; align-items:center; gap:10px; font-size:12px; letter-spacing:.14em; text-transform:uppercase; color:var(--muted); font-weight:600; margin-bottom:14px; }
.pp-top .pp-ic{ width:24px; height:24px; border-radius:50%; background:linear-gradient(135deg,var(--red),var(--red2)); color:#fff; display:flex; align-items:center; justify-content:center; font-size:12px; }
.podcast-player iframe{ display:block; width:100%; border-radius:12px; border:none; }
.podcast-sec{ background:var(--ink); color:#fff; position:relative; overflow:hidden; }
.podcast-sec .glow{ position:absolute; width:780px; height:780px; border-radius:50%; top:-320px; left:-240px; background:radial-gradient(circle, rgba(230,47,41,.18), transparent 62%); }
.pod-grid{ position:relative; z-index:2; display:grid; grid-template-columns:1fr 1.05fr; gap:56px; align-items:center; }
.pod-grid .lead{ color:var(--muted-dark); }
.pod-player{ background:#1A1A1A; border:1px solid rgba(255,255,255,.12); border-radius:16px; padding:16px; }
.pod-player iframe{ display:block; width:100%; border:0; }

/* testimonials */
.tst-grid{ display:grid; grid-template-columns:1fr 1fr; gap:24px; margin-top:44px; }
.tst{ background:var(--paper); border:1px solid var(--line); border-radius:18px; padding:32px; }
.tst .q{ font-size:18px; color:var(--ink); line-height:1.55; font-weight:500; }
.tst .who{ margin-top:20px; display:flex; align-items:center; gap:12px; }
.tst .av{ width:44px; height:44px; border-radius:50%; background:linear-gradient(135deg,var(--red),var(--red2)); color:#fff; display:flex; align-items:center; justify-content:center; font-weight:700; }
.tst .nm{ font-size:15px; font-weight:700; color:var(--ink); } .tst .rl{ font-size:13px; color:var(--muted); }
.logos{ margin-top:50px; display:flex; flex-wrap:wrap; gap:18px 40px; justify-content:center; align-items:center; }
.logos span{ font-size:19px; font-weight:700; color:#B9B2A8; letter-spacing:.01em; }

/* faq */
.faq{ max-width:860px; margin:44px auto 0; }
.qa{ border-bottom:1px solid var(--line); padding:24px 0; }
.qa .q{ font-size:18px; font-weight:600; color:var(--ink); display:flex; justify-content:space-between; align-items:center; }
.qa .q .plus{ color:var(--red); font-size:24px; font-weight:400; }
.qa .q{ cursor:pointer; }
.qa .a{ font-size:15px; color:var(--muted); line-height:1.6; margin-top:12px; display:none; }
.qa.open .a{ display:block; }

/* final cta */
.final{ background:var(--ink); color:#fff; position:relative; overflow:hidden; text-align:center; }
.final .glow{ position:absolute; width:900px; height:900px; border-radius:50%; top:-300px; left:50%; transform:translateX(-50%); background:radial-gradient(circle, rgba(230,47,41,.24), transparent 60%); }
.final h2{ position:relative; z-index:2; font-size:46px; font-weight:800; letter-spacing:-.02em; line-height:1.1; }
.final h2 em{ font-style:normal; color:#FF6B5F; }
.final .lead{ position:relative; z-index:2; color:var(--muted-dark); }
.final .cta-row{ position:relative; z-index:2; margin-top:30px; }
.final .cond{ position:relative; z-index:2; margin-top:22px; font-size:13px; letter-spacing:.14em; text-transform:uppercase; color:var(--muted-dark); }

/* footer */
footer{ background:#0E0E0E; color:var(--muted-dark); padding:50px 0; }
.foot{ display:flex; justify-content:space-between; align-items:center; }
.foot .brand .wm{ color:#fff; }
.foot .fl{ display:flex; gap:26px; } .foot .fl a{ color:var(--muted-dark); text-decoration:none; font-size:14px; }
.copy{ margin-top:30px; padding-top:20px; border-top:1px solid rgba(255,255,255,.08); font-size:12.5px; color:#7A7268; }

/* ====== HOME · bloques nuevos (ChatGPT Ads como complemento) ====== */
/* píldora de anuncio en el hero */
.ann{ display:inline-flex; align-items:center; gap:10px; text-decoration:none; margin-bottom:22px;
  background:rgba(230,47,41,.12); border:1px solid rgba(230,47,41,.42); border-radius:40px; padding:7px 16px 7px 8px;
  font-size:13.5px; color:#F0EAE4; font-weight:500; }
.ann .tag{ background:linear-gradient(135deg,var(--red),var(--red2)); color:#fff; font-size:10.5px; font-weight:700;
  letter-spacing:.1em; text-transform:uppercase; padding:5px 10px; border-radius:30px; }
.ann b{ color:#fff; font-weight:600; }
.nav .links a.nav-new::after{ content:''; display:inline-block; width:6px; height:6px; border-radius:50%;
  background:var(--red); margin-left:6px; vertical-align:middle; }

/* tarjeta secundaria de servicio */
.svc .side-card.ads-card{ justify-content:flex-start; }
.svc .side-card .lbl-red{ font-size:12px; letter-spacing:.16em; text-transform:uppercase; color:var(--red); font-weight:700; }
.svc .side-card .btn{ align-self:flex-start; margin-top:20px; }

/* tarjeta ancha (canal agencias) */
.wide-card{ display:grid; grid-template-columns:1fr auto; gap:34px; align-items:center;
  background:var(--paper); border:1px solid var(--line); border-radius:20px; padding:32px 36px; margin-top:24px; }
.wide-card .lbl-red{ font-size:12px; letter-spacing:.16em; text-transform:uppercase; color:var(--red); font-weight:700; }
.wide-card h3{ font-size:21px; font-weight:700; color:var(--ink); margin:9px 0 8px; letter-spacing:-.01em; }
.wide-card p{ font-size:15px; color:var(--muted); line-height:1.6; max-width:760px; }

/* nota / callout */
.note{ background:var(--soft); border-left:3px solid var(--red); border-radius:0 14px 14px 0; padding:24px 28px; margin-top:34px; }
.cream-sec .note{ background:var(--paper); }
.note .nt{ font-size:11.5px; font-weight:700; letter-spacing:.16em; text-transform:uppercase; color:var(--red); }
.note p{ font-size:15px; color:#3A3A3A; line-height:1.65; margin-top:10px; }

/* add-on en precios */
.addon{ position:relative; z-index:2; max-width:860px; margin:24px auto 0; text-align:left;
  display:grid; grid-template-columns:1fr auto; gap:30px; align-items:center;
  background:var(--ink2); border:1px solid rgba(255,255,255,.12); border-radius:20px; padding:30px 34px; }
.addon .pname{ font-size:12px; letter-spacing:.16em; text-transform:uppercase; font-weight:700; color:#FF6B5F; }
.addon h3{ font-size:21px; font-weight:700; color:#fff; margin:9px 0 8px; letter-spacing:-.01em; }
.addon p{ font-size:14.5px; color:var(--muted-dark); line-height:1.6; }
.addon .btn{ white-space:nowrap; }

/* fixes footer heredados */
.foot-links .fl{ display:flex; gap:26px; flex-wrap:wrap; }
.foot-links .fl a{ color:var(--muted-dark); text-decoration:none; font-size:14px; }
.foot-links .fl a:hover{ color:#fff; }

@media (max-width:980px){
  .wrap{ padding:0 24px; }
  .wide-card,.addon{ grid-template-columns:1fr; gap:22px; }
  .addon .btn,.wide-card .btn{ justify-content:center; }
  .hero-grid,.two,.svc,.pod-grid,.plans,.tst-grid{ grid-template-columns:1fr; gap:34px; }
  .cards3,.tl,.sect-grid{ grid-template-columns:1fr; }
  .stats .row{ grid-template-columns:1fr 1fr; }
  .nav .links{ display:none; }
  .hero h1{ font-size:36px; } h2.h{ font-size:30px; } .final h2{ font-size:32px; }
  .foot{ flex-direction:column; gap:20px; align-items:flex-start; }
}
@media (max-width:620px){ .nav .navcta{ font-size:13px; padding:10px 15px; } .brand .wm{ font-size:18px; } }
/* fixes QA */
.addon .btn-outline{ border:1px solid rgba(255,255,255,.3); color:#fff; }
.svc .side-card .btn{ margin-top:auto; }
@media (min-width:981px){ .hero .cta-row .btn{ white-space:nowrap; } }
@media (max-width:620px){ .ann{ font-size:12px; padding:6px 12px 6px 6px; } .ann .tag{ font-size:9.5px; padding:4px 8px; } }
@media (max-width:620px){
  .nav .navcta{ display:none; }
  .ann{ border-radius:14px; padding:10px 14px; line-height:1.4; }
  .hero .cta-row{ flex-direction:column; align-items:stretch; }
  .hero .cta-row .btn{ width:100%; justify-content:center; }
}
/* selector de idioma */
.nav-right{ display:flex; align-items:center; gap:12px; }
.nav .lang{ color:#D8D3CB; text-decoration:none; font-size:13px; font-weight:600; letter-spacing:.08em;
  border:1px solid rgba(255,255,255,.22); padding:9px 12px; border-radius:9px; }
.nav .lang:hover{ color:#fff; border-color:rgba(255,255,255,.45); }
/* nav: holgura para etiquetas largas (EN) */
.nav .links{ gap:24px; }
.nav .links a{ font-size:14.5px; }
.nav .lang{ padding:9px 10px; }