*{margin:0;padding:0;box-sizing:border-box;}
:root{
  --red:#E62F29; --red2:#C0211C; --red-light:#FF6B5F; --ink:#141414; --ink2:#1C1C1C;
  --cream:#EFEAE5; --soft:#F6F2ED; --paper:#FFFFFF; --text:#1A1A1A; --muted:#6E6E6E;
  --line:#E3DCD3; --on-dark:#EFEAE5; --muted-dark:#A39A8F;
  --logo-red:url('img/logo-red.png');
  --logo-white:url('img/logo-white.png');
}
html{scroll-behavior:smooth;}
body{font-family:'Poppins','Liberation Sans',sans-serif;color:var(--text);background:var(--ink);line-height:1.5;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;font-weight:400;}
a{color:inherit;}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:9px;font-size:16px;font-weight:600;padding:15px 26px;border-radius:12px;text-decoration:none;border:none;cursor:pointer;font-family:inherit;transition:transform .15s ease,box-shadow .15s ease;}
.btn-primary{background:linear-gradient(135deg,var(--red),var(--red2));color:#fff;box-shadow:0 10px 24px rgba(230,47,41,.28);}
.btn-primary:hover{transform:translateY(-2px);box-shadow:0 16px 30px rgba(230,47,41,.34);}
.btn:disabled{opacity:.45;cursor:not-allowed;transform:none;box-shadow:none;}
.eyebrow{font-size:12.5px;letter-spacing:.2em;text-transform:uppercase;font-weight:700;color:var(--red-light);}

/* ===================== STAGE (single screen) ===================== */
.stage{min-height:100vh;position:relative;overflow:hidden;color:#fff;display:flex;flex-direction:column;}
.stage .glow{position:absolute;width:1100px;height:1100px;border-radius:50%;top:-480px;right:-320px;
  background:radial-gradient(circle,rgba(230,47,41,.30),rgba(230,47,41,.05) 55%,transparent 70%);pointer-events:none;}
.stage .glow2{position:absolute;width:760px;height:760px;border-radius:50%;bottom:-420px;left:-260px;
  background:radial-gradient(circle,rgba(230,47,41,.16),transparent 62%);pointer-events:none;}
.topbar{position:relative;z-index:3;max-width:1180px;width:100%;margin:0 auto;padding:24px 40px;display:flex;align-items:center;justify-content:space-between;}
.brand{display:flex;align-items:center;gap:11px;text-decoration:none;color:inherit;}
.brand .ic{width:30px;height:30px;flex:0 0 30px;background:var(--logo-white) center/contain no-repeat;display:block;}
.brand .wm{font-size:19px;font-weight:600;color:#fff;}.brand .wm span{color:var(--muted-dark);font-weight:500;}
.topbar .tag{font-size:12.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted-dark);font-weight:600;}

.hero{position:relative;z-index:2;flex:1;max-width:1180px;width:100%;margin:0 auto;padding:20px 40px 56px;
  display:grid;grid-template-columns:0.92fr 1.08fr;gap:64px;align-items:center;}

/* left: value proposition (tight) */
.pitch h1{font-size:50px;font-weight:800;line-height:1.05;letter-spacing:-.025em;margin-top:16px;}
.pitch h1 em{font-style:normal;background:linear-gradient(120deg,#FF5A4F,#E62F29);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;}
.pitch .sub{font-size:18px;color:var(--muted-dark);margin-top:20px;line-height:1.6;max-width:500px;}
.benefits{list-style:none;margin-top:28px;}
.benefits li{position:relative;padding-left:32px;font-size:15.5px;color:var(--on-dark);margin-bottom:14px;line-height:1.45;}
.benefits li b{color:#fff;font-weight:600;}
.benefits li .ck{position:absolute;left:0;top:1px;width:20px;height:20px;border-radius:6px;background:linear-gradient(135deg,var(--red),var(--red2));display:flex;align-items:center;justify-content:center;}
.howmini{display:flex;align-items:center;gap:8px;margin-top:30px;flex-wrap:wrap;font-size:13px;color:var(--muted-dark);font-weight:600;}
.howmini .hm{display:flex;align-items:center;gap:8px;}
.howmini .hmn{width:22px;height:22px;border-radius:50%;border:1.5px solid rgba(255,255,255,.25);display:flex;align-items:center;justify-content:center;font-size:12px;font-weight:700;color:#fff;}
.howmini .sep{color:rgba(255,255,255,.28);}

/* right: form card (the conversion) */
.card-shell{position:relative;}
.progress{display:flex;align-items:center;gap:0;margin-bottom:18px;padding:0 4px;}
.pstep{display:flex;align-items:center;gap:9px;color:var(--muted-dark);font-size:13px;font-weight:600;}
.pstep .pnum{width:26px;height:26px;border-radius:50%;border:1.5px solid rgba(255,255,255,.22);display:flex;align-items:center;justify-content:center;font-size:12.5px;font-weight:700;color:var(--muted-dark);flex-shrink:0;transition:all .25s ease;}
.pstep.active .pnum{background:linear-gradient(135deg,var(--red),var(--red2));border-color:transparent;color:#fff;}
.pstep.active{color:#fff;}
.pstep.done .pnum{background:rgba(230,47,41,.16);border-color:var(--red);color:var(--red-light);}
.pbar{flex:1;height:1.5px;background:rgba(255,255,255,.14);margin:0 10px;min-width:14px;}
.pbar.done{background:var(--red);}

.panel{background:var(--paper);color:var(--text);border-radius:20px;padding:32px;box-shadow:0 30px 70px rgba(0,0,0,.45);}
.panel h3.pt{font-size:23px;font-weight:800;letter-spacing:-.02em;color:var(--ink);}
.panel p.pd{font-size:14.5px;color:var(--muted);margin-top:7px;line-height:1.5;}
.hidden{display:none;}

.grid2{display:grid;grid-template-columns:1fr 1fr;gap:16px 16px;margin-top:22px;}
.field{display:flex;flex-direction:column;}
.field.full{grid-column:1 / -1;}
.field label{font-size:12.5px;font-weight:600;color:var(--ink);margin-bottom:6px;}
.field label .req{color:var(--red);margin-left:2px;}
.field .hint{font-size:11.5px;color:var(--muted);margin-top:5px;font-weight:400;}
.field input,.field textarea{font-family:inherit;font-size:15px;color:var(--text);background:var(--soft);border:1px solid var(--line);border-radius:10px;padding:12px 13px;width:100%;transition:border-color .15s ease,box-shadow .15s ease;}
.field textarea{resize:vertical;min-height:78px;}
.field input::placeholder,.field textarea::placeholder{color:#b3aca2;}
.field input:focus,.field textarea:focus{outline:none;border-color:var(--red);box-shadow:0 0 0 3px rgba(230,47,41,.12);background:#fff;}
.field input.err,.field textarea.err{border-color:var(--red);background:#fff5f4;}
.field .msg{font-size:11.5px;color:var(--red);margin-top:5px;font-weight:500;}

.optional-toggle{grid-column:1 / -1;margin-top:2px;}
.optional-toggle button{background:none;border:none;font-family:inherit;font-size:13.5px;font-weight:600;color:var(--red);cursor:pointer;padding:6px 0;display:inline-flex;align-items:center;gap:7px;}
.optional-toggle button .chev{transition:transform .2s ease;font-size:12px;}
.optional-toggle button.open .chev{transform:rotate(180deg);}
.optional-wrap{grid-column:1 / -1;display:grid;grid-template-columns:1fr 1fr;gap:16px;}
.optional-wrap.hidden{display:none;}
.optional-wrap .section-label{grid-column:1 / -1;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:var(--muted);}

.submit-row{margin-top:24px;}
.submit-row .btn{width:100%;}
.reassure{text-align:center;font-size:12px;color:var(--muted);margin-top:12px;letter-spacing:.02em;}

/* booking */
.book-frame{border:1px solid var(--line);border-radius:12px;overflow:hidden;margin-top:20px;background:var(--soft);min-height:520px;}
.book-frame iframe{display:block;width:100%;height:600px;border:0;}
.book-fallback{display:flex;align-items:center;gap:12px;flex-wrap:wrap;background:var(--soft);border:1px solid var(--line);border-left:3px solid var(--red);border-radius:10px;padding:14px 16px;margin-top:16px;}
.book-fallback p{font-size:13px;color:var(--muted);flex:1;min-width:200px;line-height:1.45;}
.book-actions{display:flex;justify-content:space-between;align-items:center;margin-top:22px;gap:14px;flex-wrap:wrap;}
.book-hint{font-size:12.5px;color:var(--muted);}
.linkback{background:none;border:none;color:var(--muted);font-family:inherit;font-size:13.5px;font-weight:600;cursor:pointer;text-decoration:underline;padding:6px 0;}
.linkback:hover{color:var(--ink);}

/* thank you */
.ty{text-align:center;padding:10px 0;}
.ty .check{width:60px;height:60px;border-radius:50%;background:linear-gradient(135deg,var(--red),var(--red2));display:flex;align-items:center;justify-content:center;margin:0 auto 20px;box-shadow:0 14px 30px rgba(230,47,41,.32);}
.ty h3{font-size:26px;font-weight:800;letter-spacing:-.02em;color:var(--ink);}
.ty p{font-size:15px;color:var(--muted);max-width:440px;margin:12px auto 0;line-height:1.6;}
.ty p b{color:var(--ink);font-weight:700;}
.ty-recap{background:var(--cream);border-radius:12px;padding:20px 22px;margin:24px auto 0;max-width:460px;text-align:left;}
.ty-recap .rl{font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--red);font-weight:700;margin-bottom:13px;}
.ty-recap ul{list-style:none;}
.ty-recap li{position:relative;padding-left:25px;font-size:14px;color:var(--text);margin-bottom:10px;line-height:1.5;}
.ty-recap li:last-child{margin-bottom:0;}
.ty-recap li::before{content:'';position:absolute;left:0;top:5px;width:11px;height:11px;border-radius:3px;background:linear-gradient(135deg,var(--red),var(--red-light));}

/* footer (slim) */
.foot{position:relative;z-index:2;max-width:1180px;width:100%;margin:0 auto;padding:0 40px 26px;font-size:12px;color:var(--muted-dark);}
.foot .line{border-top:1px solid rgba(255,255,255,.08);padding-top:18px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;}
.foot a{color:var(--muted-dark);text-decoration:none;}.foot a:hover{color:#fff;}

/* responsive */
@media (max-width:960px){
  .hero{grid-template-columns:1fr;gap:36px;padding:12px 32px 48px;}
  .pitch h1{font-size:40px;}
  .pitch{max-width:560px;}
  .howmini{margin-top:24px;}
}
@media (max-width:600px){
  .topbar{padding:20px;}
  .hero{padding:8px 18px 40px;}
  .pitch h1{font-size:33px;}
  .pitch .sub{font-size:16px;}
  .panel{padding:24px 20px;}
  .grid2,.optional-wrap{grid-template-columns:1fr;}
  .pstep span.plabel{display:none;}
  .foot{padding:0 20px 22px;}
  .book-actions{flex-direction:column-reverse;align-items:stretch;}
  .book-actions .btn{width:100%;}
}
@media (prefers-reduced-motion:reduce){*{scroll-behavior:auto!important;transition:none!important;}}

/* ===================== REPORT PREVIEW ===================== */
.report-preview{background:var(--paper);color:var(--text);padding:92px 0 96px;}
.report-preview .wrap{max-width:1180px;margin:0 auto;padding:0 40px;}
.rp-head{text-align:center;max-width:680px;margin:0 auto 46px;}
.rp-head .eyebrow{color:var(--red);}
.rp-head h2{font-size:38px;font-weight:800;letter-spacing:-.02em;color:var(--ink);margin-top:12px;line-height:1.1;}
.rp-head p{font-size:16.5px;color:var(--muted);margin-top:14px;line-height:1.6;}
.rp-note{display:inline-block;margin-top:16px;font-size:11.5px;font-weight:600;letter-spacing:.03em;color:var(--muted);background:var(--soft);border:1px solid var(--line);padding:6px 13px;border-radius:20px;}
.slide-grid{display:grid;grid-template-columns:1fr 1fr;gap:28px;}
.slide-thumb{aspect-ratio:16/9;overflow:hidden;border-radius:14px;border:1px solid var(--line);box-shadow:0 18px 44px rgba(20,20,20,.13);cursor:zoom-in;position:relative;background:var(--cream);}
.slide-thumb .slide{position:absolute;top:0;left:0;}
.slide-cap{margin-top:13px;font-size:14px;font-weight:600;color:var(--ink);display:flex;align-items:center;gap:9px;}
.slide-cap .n{width:22px;height:22px;border-radius:6px;background:linear-gradient(135deg,var(--red),var(--red2));color:#fff;font-size:11px;font-weight:700;display:flex;align-items:center;justify-content:center;}
.slide-cap .zoom{margin-left:auto;font-size:12px;color:var(--muted);font-weight:500;}
.rp-cta{text-align:center;margin-top:52px;}

/* base slide (16:9, scoped styles) */
.slide{width:960px;height:540px;background:var(--cream);color:var(--ink);font-family:'Poppins','Liberation Sans',sans-serif;transform-origin:top left;overflow:hidden;position:relative;line-height:1.4;}
.slide *{box-sizing:border-box;}
.slide.dark{background:var(--ink);color:#fff;}
.rs{position:absolute;inset:0;padding:36px 50px;display:flex;flex-direction:column;}
.rs-top{display:flex;align-items:flex-start;justify-content:space-between;}
.rs-brand{display:flex;align-items:center;gap:9px;}
.rs-brand .ic{width:24px;height:24px;background:var(--logo-red) center/contain no-repeat;}
.slide.dark .rs-brand .ic{background:var(--logo-white) center/contain no-repeat;}
.rs-brand .wm{font-size:16px;font-weight:600;color:var(--ink);}
.slide.dark .rs-brand .wm{color:#fff;}
.rs-brand .wm span{color:var(--muted);font-weight:500;}
.slide.dark .rs-brand .wm span{color:var(--muted-dark);}
.rs-tag{font-size:9px;letter-spacing:.18em;text-transform:uppercase;color:var(--muted);font-weight:600;text-align:right;line-height:1.5;}
.slide.dark .rs-tag{color:var(--muted-dark);}
.rs-rule{height:1px;background:var(--line);margin-top:12px;}
.slide.dark .rs-rule{background:rgba(255,255,255,.1);}
.rs-kicker{font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:var(--red);margin-top:20px;}
.rs-h{font-size:29px;font-weight:800;letter-spacing:-.02em;color:var(--ink);margin-top:6px;}
.slide.dark .rs-h{color:#fff;}
.rs-foot{margin-top:auto;display:flex;align-items:center;justify-content:space-between;font-size:11px;color:var(--muted);padding-top:12px;}
.slide.dark .rs-foot{color:var(--muted-dark);}
.rs-foot b{color:var(--ink);font-weight:700;}
.slide.dark .rs-foot b{color:#fff;}

/* cover */
.rs-glow{position:absolute;width:520px;height:520px;border-radius:50%;top:-230px;right:-150px;background:radial-gradient(circle,rgba(230,47,41,.24),transparent 66%);}
.rs-cover-title{font-size:44px;font-weight:800;line-height:1.05;letter-spacing:-.02em;color:#fff;position:relative;z-index:2;}
.rs-cover-title em{font-style:normal;color:var(--red);}
.rs-cover-sub{font-size:15px;color:var(--muted-dark);margin-top:14px;max-width:560px;line-height:1.5;position:relative;z-index:2;}
.rs-cover-meta{display:flex;gap:44px;align-items:flex-end;}
.rs-cover-meta .m .l{font-size:9px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted-dark);font-weight:600;}
.rs-cover-meta .m .v{font-size:13px;color:#fff;font-weight:600;margin-top:5px;}
.rs-conf{border:1px solid rgba(255,255,255,.3);color:var(--on-dark);font-size:10px;letter-spacing:.12em;padding:7px 13px;border-radius:20px;font-weight:600;margin-left:auto;}

/* prompt bar + table */
.rs-prompt{display:flex;align-items:center;gap:12px;background:var(--paper);border:1px solid var(--line);border-left:3px solid var(--red);border-radius:10px;padding:10px 16px;margin-top:13px;}
.rs-prompt b{color:var(--red);font-size:10px;letter-spacing:.1em;text-transform:uppercase;white-space:nowrap;}
.rs-prompt span{font-style:italic;color:var(--ink);font-size:14px;}
.rs-thd{display:grid;grid-template-columns:1.7fr 1fr 1fr;font-size:9.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);font-weight:600;padding:10px 10px 7px;}
.rs-thd .c2,.rs-thd .c3{text-align:center;}
.rs-tr{display:grid;grid-template-columns:1.7fr 1fr 1fr;align-items:center;background:var(--paper);border:1px solid var(--line);border-radius:9px;padding:8px 12px;margin-bottom:6px;}
.rs-eng{display:flex;align-items:center;gap:10px;}
.rs-chip{width:26px;height:26px;border-radius:7px;background:var(--soft);border:1px solid var(--line);display:flex;align-items:center;justify-content:center;font-size:9px;font-weight:700;color:var(--ink);}
.rs-eng .n{font-size:13.5px;font-weight:700;color:var(--ink);}
.rs-eng .a{font-size:9.5px;color:var(--muted);}
.rs-pos{justify-self:center;font-size:11px;font-weight:600;padding:5px 12px;border-radius:16px;}
.rs-pos.no{background:var(--soft);color:var(--muted);border:1px solid var(--line);}
.rs-pos.yes{background:var(--ink);color:#fff;}
.rs-sov{justify-self:center;font-size:14px;font-weight:700;}
.rs-sov.zero{color:var(--muted);}
.rs-sov.pos{color:var(--red);}
.rs-read{margin-top:auto;background:var(--paper);border:1px solid var(--line);border-left:3px solid var(--red);border-radius:10px;padding:12px 16px;}
.rs-read .l{font-size:10px;letter-spacing:.12em;text-transform:uppercase;color:var(--red);font-weight:700;}
.rs-read p{font-size:12.5px;color:var(--ink);margin-top:5px;}
.rs-read b{font-weight:700;}

/* bars / share of voice */
.rs-bars{margin-top:16px;background:var(--paper);border:1px solid var(--line);border-radius:14px;padding:20px 22px 14px;}
.rs-bar-row{display:grid;grid-template-columns:84px 1fr;align-items:center;gap:14px;margin-bottom:12px;}
.rs-bar-row .lab{font-size:12px;color:var(--ink);text-align:right;font-weight:500;}
.rs-track{height:22px;border-radius:6px;overflow:hidden;display:flex;background:#E7E0D7;}
.rs-seg{height:100%;}
.rs-legend{display:flex;flex-wrap:wrap;gap:14px;margin-top:6px;padding-top:13px;border-top:1px solid var(--line);font-size:10.5px;color:var(--muted);}
.rs-legend .lg{display:flex;align-items:center;gap:6px;}
.rs-legend .sw{width:10px;height:10px;border-radius:3px;}

/* conclusion */
.rs-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:18px;}
.rs-stat{background:var(--paper);border:1px solid var(--line);border-top:3px solid var(--red);border-radius:12px;padding:18px;}
.rs-stat .big{font-size:33px;font-weight:800;color:var(--ink);letter-spacing:-.02em;}
.rs-stat .big .sl{color:var(--red);margin:0 2px;}
.rs-stat .t{font-size:12.5px;font-weight:700;color:var(--ink);margin-top:8px;line-height:1.3;}
.rs-stat .d{font-size:10.5px;color:var(--muted);margin-top:4px;}
.rs-diag{margin-top:auto;background:var(--ink);color:#fff;border-radius:12px;padding:18px 20px;}
.rs-diag .l{font-size:10px;letter-spacing:.12em;text-transform:uppercase;color:var(--red-light);font-weight:700;}
.rs-diag p{font-size:12.5px;color:var(--on-dark);margin-top:6px;line-height:1.5;}
.rs-diag b{color:#fff;font-weight:700;}

/* lightbox */
.lightbox{position:fixed;inset:0;background:rgba(12,12,12,.84);backdrop-filter:blur(4px);-webkit-backdrop-filter:blur(4px);display:none;align-items:center;justify-content:center;z-index:100;padding:24px;}
.lightbox.open{display:flex;}
.lb-stage{position:relative;}
.lb-thumb{overflow:hidden;border-radius:14px;box-shadow:0 30px 80px rgba(0,0,0,.55);position:relative;background:var(--cream);}
.lb-thumb .slide{position:absolute;top:0;left:0;}
.lb-close{position:absolute;top:-16px;right:-16px;width:38px;height:38px;border-radius:50%;background:#fff;border:none;cursor:pointer;font-size:20px;line-height:1;font-weight:700;color:var(--ink);box-shadow:0 6px 16px rgba(0,0,0,.35);z-index:2;}

/* dark site footer */
.site-foot{background:var(--ink);color:var(--muted-dark);padding:40px 0;}
.site-foot .wrap{max-width:1180px;margin:0 auto;padding:0 40px;display:flex;align-items:center;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:12.5px;}
.site-foot .brand .ic{background:var(--logo-white) center/contain no-repeat;width:26px;height:26px;}
.site-foot .brand .wm{font-size:16px;}
.site-foot a{color:var(--muted-dark);text-decoration:none;}
.site-foot a:hover{color:#fff;}

@media (max-width:900px){
  .slide-grid{grid-template-columns:1fr;}
  .rp-head h2{font-size:30px;}
}
@media (max-width:600px){
  .report-preview{padding:64px 0 68px;}
  .report-preview .wrap{padding:0 20px;}
  .site-foot .wrap{padding:0 20px;}
}